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Research reports

Aquafresh qualitative advertising research

Aquafresh is currently being relaunched to re-positionthe brand in the mainstream of the toothpaste marketas an 'effective modern toothpaste'. This wouldrepresent a significantly more therapeutic stancethan was evident in the initial positioning of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Aquafresh qualitative advertising research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/aquafresh-qualitative-advertising-research-


Research reports

Qualitative research amongst UK veterinary surgeons

The Wellcome Foundation Limited has developed, on thebasis of original research, a range of antimicrobialVeterinary products marketed under the names of Tribrissenand Trivetrin. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Qualitative research amongst UK veterinary surgeons . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-amongst-uk-veterinary-surgeons-


Research reports

Black Magic advertising

Recent research has indicated a lack of excitementand interest in the Black Magic product, particularlyvis a vis Bournville Selection: in the light of theintroduction of Bournville Selection, consumers maybe re-evaluating the qualities of Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Black Magic advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/black-magic-advertising


Research reports

Dry mix dessert development

As part of the company's effort to maintaindominance in the Instant Desserts market, aprogram of New Product Development has beeninitiated to identify and progress new productopportunities for the status of market entry. Consumer qualitative research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Dry mix dessert development . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dry-mix-dessert-development-


Research reports

Qualitative research on Dettol packaging and labels

Dettol is currently available in three consumer sizes. The smaller bottles areavailable in glass and the larger size in plastic. Allthe packs are in transparent flask-shaped containers,unique to Dettol. As part of a wider exercise aimed atreducing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Qualitative research on Dettol packaging and labels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-packaging-and-labels


Research reports

Aquafresh advertising 'tough world'

Aquafresh is currently being relaunched to re-positionthe brand in the mainstream of the toothpaste marketas an 'effective modern toothpaste'. The relaunch involves new product formulation andpackaging, although the advertising is planned to carrythe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Aquafresh advertising 'tough world'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/aquafresh-advertising-tough-world-


Research reports

Passenger attitudes to cabin services

A total re-appraisal is being made by British Airwaysof the relationship between cabin crew training coursesand the day-to-day work needs of cabin staff. Thisresearch was part of the first stage of this reappraisal and was designed to determine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Passenger attitudes to cabin services. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/passenger-attitudes-to-cabin-services


Research reports

Qualitative research into Lucozade advertising developments

Leo Burnett Ltd. has developed two alternative approachesfor advertising Lucozade.The first demonstrates thefeelings of optimism associated with a child's recoveryfrom illness, looking forward to the time he will be wellagain and showing Lucozade as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Qualitative research into Lucozade advertising developments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising-developments


Research reports

British Airways campaign development 1977/78

Multi-national qualitative research is being conducted toaid the development of 1977/78 British Airways AdvertisingCampaign. This report contains the results of qualitativeresearch conducted in Nairobi.The objectives of the research were:1. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). British Airways campaign development 1977/78 . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/british-airways-campaign-development-1977-78-